This is more exploration on the product name, “Adsperity”. What’s the hook? The product is meant to revolutionary. The logo should reflect that.
The images of Che Guevara came to mind as I thought about how a good piece of software can create a revolution.
I took reference photos of my own arm, in my garage, of the mobile device thrust into the air. Like, we’ve had enough of the crappy way mobile ads are created and analyzed. Start the revolution using Adsperity.