Draft Profits is a business that installs and maintains draught systems for restaurants and bars. They wanted an overhaul of their branding and a redesign of their website.
The company not only installs and maintains these systems, they offer consulting services centered around getting the most profit from a keg of beer.
This prompted the tagline
“A Proper Pour Puts Pennies in Your Pocket”.
The marketing challenge with this project was to make the brand feel familiar, like a beer logo, but different enough as to not be confused with a brewery.
This was not the logo chosen by the client, but I think the concept behind the “Piggy Bank” is strong. It looks like it belongs on a beer coaster, but upon further inspection it’s all about making money from your beer tap.
Proof that your first idea id usually the best. Here is the logo chosen by the client.