Here is another branding design for the product that eventually became “Adsperity”. When CEO Doug Bennett first brought the idea to the table the product was referred to as “Quattro”.
The product is supposed to ‘close the loop’ between producing mobile creative, scheduling the ads, and gathering analytics. Throw in the letter Q, and you begin to see where the concept comes from.
The team decided to try different names, and different URLs. Subsequently, Quattro was dropped. But not until I started experimenting with color palettes, and flat color vs. shading to create a three-dimensional look.